Posted: 1 May, 2015. Written by Mark
The Committee of Advertising Practice (CAP) has published amendments to some of its rules on sales promotions which come into effect today (1 May 2015). The changes ensure that the rules remain consistent with the Unfair Commercial Practices Directive (UCPD) and Consumer Protection from Unfair Trading Regulations (CPRs), which implement that Directive into UK law.
You can find more information on the CAP website. A summary of the changes are outlined within CAP's Regulatory Statement and rules.